Choosing paper stocks for business cards

Paper weight (gsm) is the first thing people notice about a business card — before they read a word on it.

The sensible range

300–350gsm is the everyday standard: firm, smooth, and dependable for high volumes. 400gsm adds presence for small runs. 540gsm cotton is soft, textured, and unmistakably substantial.

Texture matters more than weight

A matte uncoated stock feels understated and modern. A gloss or silk coating makes colour pop for photo-heavy designs.

Not sure? Order samples first — holding real paper beats any screen preview.